Mong Kok Langham Place | Langham Place & Garden's 'Every Bite Tells A Story' First-time Opening of 'Grandpa G's Factory': Witnessing the Stylish Transformation and Human Touch of a Classic Brand

Description

From April 30 to May 31, Langham Place, a landmark of trendy culture in Mong Kok, will join hands for the first time with Garden, a classic food brand that has accompanied the growth of Hong Kong people, along with local trendy brands 'Grocery' and 'Aim Higher Club', as well as a new-style Chinese restaurant 'Yue Pai', to present the first cross-sector collaboration – 'Every Bite Tells A Story'

From Life Bread to Chocolate Finger Biscuits, Garden has silently guarded Hong Kong people's daily lives over the years. This event specially pushes the brand's behind-the-scenes Big Boss to the forefront – he is Grandpa G, who carries the mission and warmth of 'letting everyone eat better'. Grandpa G will personally lead the public into the brand new 'Grandpa G's Factory Tour', an activity that blends retro and future factory concepts, awakening unique Hong Kong-style sentiments from taste-defying bread pairings to street fashion, infusing daily warmth and creativity into the heart of Mong Kok.

Wear Your Collective Memories: Garden Enters the Fashion World for the First Time, Recreating Classics Across Generations

Crossing over from daily food to trendy realms, Garden has collaborated with two local brands and a well-known model maker within Langham Place to launch a special joint collection, exclusively sold at a pop-up store, transforming Hong Kong people's shared memories into fashionable signs with cultural warmth:

【Garden x Grocery】: Extracting Garden's visual aesthetics from the 1950s to 1980s and infusing them into streetwear, transforming classic patterns into trendy designs, allowing the public to 'wear' these memories of Hong Kong directly.

【Garden x Aim Higher Club】: Founded by Hong Kong high jump representative Yeung Man Wai, the brand's spirit of 'Better Health Better Self' coincides with Life Bread's original intention of guarding public health, strengthening the depth of dialogue with the community through fashionable items.

【Garden x Tiny微影】: Specially collaborating with local illustrator Mickco Chan, the classic 'delivery truck' that has accompanied the growth of several generations is finely replicated, integrating Life Bread, Family Crackers, and other patterns into the model, delicately presenting a縮影of Garden's nearly century-old journey with Hong Kong.

This cross-generational collaboration fully demonstrates Garden's brand values of being closely connected with the local community, successfully infusing century-old classics into trendy daily life.

Taste the Bold Flavors: The First-ever Cantonese Cuisine Bread Pairing Experience and the Ultimate Retro Souvenirs

【Cantonese Cuisine Bread Pairing】: The event boldly introduces the concept of 'bread pairing'. The bread pairing master combines the brand's professional baking knowledge to select the most suitable Garden bread, joining hands with the new-style Chinese restaurant 'Yue Pai' on the 3rd floor of Langham Place to create taste-defying local surprises. Traditional Chinese cuisine and Western baking techniques collide perfectly here, with recommended flavors including Preserved Vegetable and Pork Knuckle Olive Hot Dog, Beef River Noodle Hot Dog, Classic Scallion Oil Shredded Chicken Hot Dog, and Spicy Beef Tomato Hot Dog.

【Must-buy for the May Day Golden Week: The Ultimate Retro Souvenirs】: Garden elevates the public's childhood flavors, launching a new limited-edition 'Colorful Chocolate Finger Biscuit Gift Box'. The highly collectible retro tin box is designed with inspiration from the early factory buildings, containing five exclusive surprising flavors (Sunny Orange, Refreshing Lemon, Nostalgic Mint, Blueberry Cream Cheese, and Fantasy Strawberry). This exquisite gift box, filled with collective memories, is definitely a must-buy souvenir with the most Hong Kong-style sentiments during this Golden Week.

Step into the Retro Factory: Faithful Reproduction of Photo Spots and Limited-edition Gacha Toys

The event brings iconic elements of Garden's factory to Langham Place, creating an interactive experience space full of human touch and warmth for the public:

【Retro Factory Scene】: The mysterious 'spiral Life Bread cooling rack' is exhibited for the first time, along with the classic bread delivery truck loaded with colorful plastic trays, meticulously recreating the brand's growth alongside Hong Kong people through the warm years.

【Trendy Collections】: The venue features a limited-edition Grandpa G plush toy gacha machine, transforming the classic delicacies that accompanied everyone's growth into highly discussable trendy items!